THE BUSINESS OF REAL ESTATE

The Business of Real Estate Coach™

Run your real estate like a real business.

Structure, systems, and cash flow for investors and landlords: acquisition, operations, tenants, numbers, and the team that runs it all.

Buy◆Flip◆Hold◆Systems◆Cash Flow◆Tenants◆Structure◆Scale◆Buy◆Flip◆Hold◆Systems◆Cash Flow◆Tenants◆Structure◆Scale◆

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Doors managed

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Operators coached

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Years operating

The Business of Real Estate Community

You don't build alone.

Landlords, flippers, lenders and contractors around one table, with Calvin in the middle. Monthly live sessions, shared templates, real answers.

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Seats filled at the table

See the Community
Calvin Cannon Jr.
Landlord
Flipper
Investor
Contractor
Lender
First-time buyer
Property manager
Agent

01

Monthly membership

Private Community

Live monthly discussions, shared templates, and a network of active investors and landlords to learn alongside.

  • ◆Monthly live sessions
  • ◆Templates and checklists
  • ◆Peer network of operators
Join the Community
Buy Flip Hold Mentorship Program flyer with Calvin Cannon Jr. and The Buy, The Flip, The Hold curriculum

02

One-on-one

Mentorship

A plan built around your portfolio, with hands-on help on real deals, contractors, financing, and exits.

  • ◆Free strategy call to start
  • ◆Deal and renovation guidance
  • ◆Access to Calvin's contractor network
Apply for Mentorship
The Business of Real Estate Workshop approved flyer with Calvin Cannon Jr.

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Live workshop waitlist

The Business of Real Estate Workshop

One workshop covering both landlord operations and the business of investing: tenants, maintenance, numbers, structure, and the team behind your portfolio.

  • ◆Tenant screening, leases, and maintenance
  • ◆Underwriting, cash flow, and business structure
  • ◆SOPs, team roles, and buy, flip, or hold strategy
Join the Workshop Waitlist

Waitlist only. No ticket purchase or payment is required to join.

Calvin Cannon Jr. walking outside a renovated home

The problem

Most landlords own property. Few run a business.

Late rent, surprise repairs, bad tenants, and numbers that only live in your head are symptoms of the same thing: no system.

01

Screening

Consistent, fair criteria on every applicant.

02

Cash flow

Know your numbers and reserves every month.

03

Delegation

SOPs so the business runs without you in every task.

04

Strategy

Buy, flip, or hold with a clear plan.

The Business of Real Estate Workshop

The curriculum, dealt out.

One workshop combining landlord operations with the business of investing, from tenant screening and maintenance to deal analysis, structure, and team.

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Modules on the table

01

Rental operations

Tenant screening

02

Rental operations

Leases that protect you

03

Rental operations

Maintenance systems

04

Investing business

Underwriting deals

05

Investing business

Entity and structure

06

Investing business

SOPs and team roles

Learning Center

Free real estate business education.

Three strategies

Buy. Flip. Hold.

Hover or tap a card to see the business behind each move.

Buy

Buy

Underwrite every deal with real numbers: rent comps, repairs, reserves, and exit options before you sign.

Flip

Flip

Scope, budget, and manage renovations with vendors and timelines that protect your margin.

Hold

Hold

Turn rentals into a business with screening, leases, maintenance, and monthly reporting.

One business, four sides

Every angle of the portfolio.

Acquisitions, renovations, operations, and reporting. Keep scrolling to turn the business around and see each side.

Acquire
Renovate
Operate
Report

Build it piece by piece

Every rental is assembled, not bought.

01

Find the deal

Run the numbers before you buy. The land under you is the foundation.

Land
Cash flowing asset

The landlord playbook

Every part of the business, in its place.

The methods taught in the workshops and mentorship, piece by piece.

01

Tenant screening

Written criteria, income verification, rental history, and background checks applied the same way to every applicant.

02

Leases that protect you

Clear terms on rent, late fees, maintenance duties, and renewals, reviewed before every signing.

03

Rent collection

Online payments, firm due dates, and a set late-fee process so cash flow stays predictable.

04

Maintenance systems

A request process, response times, and preventive schedules that stop small repairs from growing.

05

Vendor management

A vetted bench of contractors with pricing, scopes, and timelines you can count on.

06

Fair housing and compliance

Consistent policies and documentation that keep your operation on the right side of the rules.

07

SOPs

Step-by-step procedures for move-ins, move-outs, and turnovers so the work runs without you in every task.

08

Monthly numbers

Income, expenses, reserves, and cash flow reviewed every month, like a real company would.

The operating system

Stack the systems. Run it like a business.

  • 1Tenant screening
  • 2Lease agreement
  • 3Rent collection
  • 4Maintenance
  • 5Bookkeeping
  • 6Monthly report
Tenant screening
Lease agreement
Rent collection
Maintenance
Bookkeeping
Monthly report

Know your numbers

Your portfolio, run like a P&L.

Calvin teaches the monthly numbers every landlord should track so decisions come from data, not gut feel.

  • ◆Net operating income per door
  • ◆Reserves and capex planning
  • ◆Vacancy and turnover cost
  • ◆Cash-on-cash return

Sample monthly report

Gross rent

$48,200

Expenses

$19,750

NOI

$28,450

Occupancy

96%

Illustrative example only.

Know your numbers

Watch the cash flow stack up.

Each new door adds to the monthly number. Systems keep it from leaking out.

Monthly cash flow

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Collected to date

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Illustrative example, not a guarantee of results.

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Client results

Real operators. Real projects.

In their own words, from the testimonial videos below.

4

Projects running at once

"I'm going on four different projects right now... Reached out to the numbers, guy was professional. Met me there the next day."

Mentorship client, Philadelphia

10/10

Mentor rating

"My property is finished! He assigned me a team of contractors to get me through to the next level effortlessly."

Mentorship client

#1

Of 3 mentorships tried

"I was a part of two other mentorships before this one, and this one hands down is where it's at. This is the best money I spent."

Sean, Cash Flow Roadmap mentorship

A to Z

Hands-on deal process

"You're actually out on real projects: negotiations, ARV and rental comps, financing, renovation, exit strategies, paperwork."

Hands-on program client

Scale with a system

One door becomes a portfolio.

The first property teaches the process. Every one after it runs on the same playbook.

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Doors in the portfolio

Testimonials

Hear from operators Calvin has coached.

01

Running four projects

Working on four projects at once

This client describes working on four projects at the time of the testimonial and receiving a professional response, with an on-site meeting the next day.

"I'm going on four different projects right now."

02

Property finished

A finished property and a real team

This client says her property is finished and describes being connected with a team of contractors. She rates the mentorship a 10 out of 10.

"He assigned me a team of contractors to get me through to the next level effortlessly."

03

Best of three

Sean tried two other mentorships first

Sean joined the Cash Flow Roadmap mentorship after two other programs. He says this is the one that delivered, and the best money he has spent.

"This one hands down is where it's at."

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Hands-on, A to Z

Learning on real deals, not slides

This client was out on actual projects: negotiations, ARV and rental comps, financing, renovation, exit strategies, and paperwork, start to finish.

"You're actually out on real projects."

Where to start

A clear path forward.

01

Get the free checklist

Start with the Landlord Business Checklist and see where your operation has gaps.

02

Learn with operators

Join the community or a live workshop to build the systems step by step.

03

Go one-on-one

Apply for mentorship when you want a plan built around your portfolio.

Free resource

Start with the free checklist.

A practical tenant screening and qualification checklist you can use on your next vacancy.

Get the Free Checklist